Award Applications

THE DIGITAL INSURER’S ASIAN START UP INSURTECH AWARD

Aditya Birla Health Insurance Co. Ltd (ABHICL) is a 51:49 joint venture between the Aditya Birla Group & MMI Holdings. This partnership between a Fortune 500 Indian Group & one of South Africa’s largest insurance companies aims to revolutionize the Indian health insurance industry with a unique offering for customers.
Both these groups have come together with the common vision, commitment & know-how to make a positive impact on the way individuals & families adopt a healthier lifestyle by using smart technology & innovative product & service offerings. ABHICL commenced operations on October 5, 2016 & offers group & retails health insurance products. It has presence across 6 state through 9 branches & additional presences through our broker relationships. As on March 31, 2017 we had covered over two lakh lives.
Our Purpose
Empowering & motivating families to prioritize their health & lead fulfilling lives.
Our long-term digital vision to grow the existing business
Aditya Birla Health Insurance Co. Limited wants to harness the large native digital population in India & also shift the focus of health insurance industry from ‘Health Insurance’ to ‘Health’. So, our Activ Health application does just that & utilizes available digital tools to reach the end consumer in the fastest manner. Our digital vision has always been to be: Faster, Leaner & Smarter
While many insurers in the country have launched apps, those apps have mainly been transactional, just giving information about policy, branch locators, quote generation etc. The Activ Health app not only provides this information, but is also enabling a digital ecosystem for all Health & wellness needs.
• Having a digitally sound end to end process for sales & distribution.
• Creating efficient & seamless digital processes connecting all parts of the value chain be it claims, underwriting, marketing, product development, sales & distribution, policy issuance & servicing.
• One stop shop for all health & wellness services, where consumers will come to our platform for all their health & wellness related needs instead of going to different platforms to satisfy different needs.

Our Innovative Approach

• Traditional Health Insurance vs Aditya Birla Health
We have changed Health Insurance from boring & transactional to engaging & rewarding
• Working as Health Partners
We work as Health Partners of every individual by helping him stay fit & improve his health
• Incentivized wellness program - The nudge needed to be healthy
Health Insurance is a significant instrument that guards against health related contingencies, yet the penetration of voluntary health insurance is less than 5% in India. Therefore, through our product ‘Activ Health’ we bring a unique proposition called ‘HealthReturnsTM’ that breaks the stereotype of reactive care to proactive care & incentivizes our consumers for proactive steps taken to be healthy.
We have built a complete digital ecosystem across 1200+ fitness centres, in over 50+ cities in the country. Consumers can also track their activity & heart rate with various wearable devices & apps such as Garmin, Fitbit, Apple Health etc. This digital experience goes a long way in creating a both a relationship & engagement with consumers.
• Our unique philosophy
• “Know your Health” – Various features enable the customers to know their health status better
• Activ Age – This section is a questionnaire based assessment of the customer’s “Health Age” compared to his/her biological age. Questions are based on customer’s health, activity & lifestyle habits.

• Healthy Heart ScoreTM – Based on various diagnostic tests the customer can know his or her risk of getting a heart related disease. All the customer’s data is available digitally on the app

• Electronic Health Records - Records the user’s health history by capturing more than 50 types of health data for him & showing all of that on the app for his reference & use on the fly.

• “Improve your Health” –

o Active DayzTM help the customer to track their activity by linking their wearable devices like Fitbit, Garmin etc. or accelerometer based tracking apps with the Activ Health app
o Chronic Management Program - A customer who has a chronic condition can view his benefits online as well as raise claims against his chronic management medicines, doctor visits, diagnostic tests

• “Get Rewarded” –
• HealthReturnsTM are rewards that a customer gets based on the Healthy Heart ScoreTM & Active DayzTM for the month. A customer can get upto 30% of his/her insurance premium back as HealthReturnsTM.
Sales Automation
Sales tools for Agents, Banks, Brokers & other Partners
Aditya Birla Health launched their 2 unique digital tools- -H-app-Y(Health App for You) –A Sales Automation tool & Knowledge Management System (KMS)

Our Sales Automation objective is to provide seamless buying experience, ease of customer on boarding & an online learning tool for the sales force.

H-app-Y : That will empower sales force to effectively acquire, serve, retain & manage & grow customers, basis the stages of life cycle with the organization.

KMS : To create a learning platform that will enable & motivate sales force to learn at their own pace & thus create a robust learning culture.
• H-app-Y:

• The one & only H-app-Y by ABHI is a State of art Application for end to end sales process & management on Tablets/Desktop/Mobiles
• One stop solution for sales, distributor & banks
• Lead Management System to manage leads
• Paperless login- Online form filling & online document upload option
• Instant Issuance of policy
• Multiple payment options
• Ease in customer on boarding
• Anytime anywhere login
• Can be accessed both online & offline- which means there is no need for network connectivity
• Intuitive UI design

• KMS:

 KMS is a learning tool; to reinforce knowledge on product & processes- online one stop shop
 It provides access to various sales aids, pitches to impact the sales process
 It focusses on learner by providing byte sized learning modules in easy to understand audio & video formats
 The content is byte sized to enhance the learning experience & is available in various formats like audio, video, animated nuggets, PDF etc.